





Brand Guidelines
The TENCO SOLAR visual identity is more than a collection of logos, colors, and typefaces; it represents our personality, our people, and our services. Our identity reflects the core values of our brand, from promoting sustainable energy solutions to empowering homeowners and businesses with solar technology. As such, we ask that you respect the use of and show courtesy toward our brand asset library.
Guidelines
The TENCO SOLAR marks include the TENCO SOLAR name, logo, and any word, phrase, image, or other designation that references TENCO SOLAR's business or services. The TENCO SOLAR visual identity embodies our personality, our people, and our services. Please don't modify the marks, change the colors, or use them in a confusing way, including suggesting partnership or endorsement by TENCO SOLAR, or in a way that confuses TENCO SOLAR with another brand (including your own).
Logo + Wordmark
The 3-color TENCO SOLAR logo is only to be used on a light-colored background, whether for print or web use. Anytime the logo needs to be used on a dark or colored background, use the 3-color logo with white text. For greater visual impact, the full logo should always have clear space around it equal to the radius of the sun icon.
Logomark
The TENCO SOLAR sun icon should always maintain a space around it equal to 50% of the size of the box created by the icon. The color version of the icon should only be used against a light-colored background. If the icon needs to appear against a dark or colored background, the white monochrome version should be used.


Logo + Wordmark Vertical
Vertical Logo + Wordmark should be used only when use of the horizontal logo is not practical.
Typography
At TENCO SOLAR, we value open-source fonts and clean, sans-serif design. For headlines, we chose Montserrat, a bold and modern typeface that adds strong visual impact to our brand. For body text, we use Open Sans, a highly legible and versatile font designed for readability across both digital and print formats. Both Montserrat and Open Sans come in a variety of weights and styles, but we generally use Monsterrat 800 for headlines, and Open Sans 400 for body text
We ask that you please don't...






Brand Colors
Our brand color swatches.
Core Colors
Black
Deep Navy
Business Blue
White
Accent Colors
Sun Yellow
Burnt Orange
Hot Red
Brights
Bright Yellow
Bright Blue
Bright Red
Bright Green
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By using the TENCO SOLAR marks, you agree to follow these guidelines as well as our Terms of Service. TENCO SOLAR reserves the right to cancel, modify, or change the permissions in these guidelines at any time at its sole discretion.
If you have questions, please reach out to rob@tencosolar.net or sara-kathryn@tencosolar.net
