Tenco Solar's Head of Operations Hector, stands in front of a truck in a hard hat and high visibility jacket.
A sunny Photo of a chevy pickup truck with the TENCO SOLAR logo on the side.  Two workers climb onto a roof
A solar worker smiles under a solar panel while working on a commercial solar job.
Two workers stand next to a Tenco Solar Truck
A solar worker installs racking on the roof of a commercial building.
A solar worker lifts a panel while installing a commercial solar job.

Brand Guidelines

The TENCO SOLAR visual identity is more than a collection of logos, colors, and typefaces; it represents our personality, our people, and our services. Our identity reflects the core values of our brand, from promoting sustainable energy solutions to empowering homeowners and businesses with solar technology. As such, we ask that you respect the use of and show courtesy toward our brand asset library.

Guidelines

The TENCO SOLAR marks include the TENCO SOLAR name, logo, and any word, phrase, image, or other designation that references TENCO SOLAR's business or services. The TENCO SOLAR visual identity embodies our personality, our people, and our services. Please don't modify the marks, change the colors, or use them in a confusing way, including suggesting partnership or endorsement by TENCO SOLAR, or in a way that confuses TENCO SOLAR with another brand (including your own).

Logo + Wordmark

The 3-color TENCO SOLAR logo is only to be used on a light-colored background, whether for print or web use. Anytime the logo needs to be used on a dark or colored background, use the 3-color logo with white text. For greater visual impact, the full logo should always have clear space around it equal to the radius of the sun icon.

Logomark

The TENCO SOLAR sun icon should always maintain a space around it equal to 50% of the size of the box created by the icon. The color version of the icon should only be used against a light-colored background. If the icon needs to appear against a dark or colored background, the white monochrome version should be used.

Logo + Wordmark Vertical

Vertical Logo + Wordmark should be used only when use of the horizontal logo is not practical.

Typography

At TENCO SOLAR, we value open-source fonts and clean, sans-serif design. For headlines, we chose Montserrat, a bold and modern typeface that adds strong visual impact to our brand. For body text, we use Open Sans, a highly legible and versatile font designed for readability across both digital and print formats. Both Montserrat and Open Sans come in a variety of weights and styles, but we generally use Monsterrat 800 for headlines, and Open Sans 400 for body text

Monsterrat 800
Open Sans 400

We ask that you please don't...

Rotate the logo
Change the colors
Add dropshadows
Modify the font
Stretch the logo or change proportions
Use without permission

Brand Colors

Our brand color swatches.

Core Colors

Black

#20222e

Deep Navy

#0b243c

Business Blue

#0f284b

White

#FFFFFF

Accent Colors

Sun Yellow

#e8a721

Burnt Orange

#d33c00

Hot Red

#b22625

Brights

Bright Yellow

#f9b819

Bright Blue

#1275d1

Bright Red

#cc201f

Bright Green

#47d175

Ready to download?

By using the TENCO SOLAR marks, you agree to follow these guidelines as well as our Terms of Service. TENCO SOLAR reserves the right to cancel, modify, or change the permissions in these guidelines at any time at its sole discretion.

If you have questions, please reach out to rob@tencosolar.net or sara-kathryn@tencosolar.net

A drone aerial photo of Solar panels on the roof of a hotel